SMS Short Code Vs. SMS Long Code

If you’re reading this post you’ve probably heard how amazing SMS marketing is. As one of the least saturated marketing channels, businesses are seeing 98% open rates and 40% response rates.

But not all texts are created equal.

There are two types of SMS – Long Code and Short Code. Understanding the difference between the two can get confusing at first, but is rather simple. Let’s break down the differences between the two along with the advantages of each.

What is SMS Short Code?

A short code is a 5 to 6 digit number used to send SMS messages. Users can text keywords to these numbers to opt-in for messages from businesses.

SMS Short Code
Short Code Example

When Should I Use Short Code?

Short codes are ideal for quick reminder texts that don’t require a response or any personalization. This is because customers can’t respond to them. In the example above, American Airlines sends reminders for upcoming flights.

What is an SMS Long Code?

A long code SMS is a 10 digit number that can send SMS just like short code.

SMS Long Code
SMS Long Code Example

Advantages of Long Code

With a long code number you can send and receive SMS as well as phone calls from your recipients. Long code lets you text your customers the same way you would a friend.

This is why Long Code is perfect for businesses who want to provide customer service, engage with their sales prospects, or even get feedback on their marketing efforts.

Making a decision

Ultimately you need to figure out what you are using for your business to determine which number is right for you.

If you need to send quick notifications and reminders – short code is what you need.

If you’re looking to enhance your customer experience as well as use SMS for sales, long code is will give you the ability to communicate with your contacts in a truly personal way.

Matt Morfopoulos

Author Matt Morfopoulos

A passionate and curious Growth Marketer 🚀 Linkedin | Twitter | Facebook

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