How to Use SMS Text Marketing to Supercharge Your Social Media Marketing

If you’re a business, influencer, or thought leader, social media is one of the best ways to get in front of your audience.

These social networks know this and have shifted gears into a pay to play model.

What this means is that posting to your social media isn’t enough anymore. Due to overcrowded social networks and changes to algorithms, you now have to pay to get your content viewed by your followers.

I’m imagining my friends who swear off instagram and facebook because they are purposely limiting their content’s reach. If you feel that way, don’t worry, there is a way to game these networks to maximize post outreach without paying a single cent on paid ads or promotions.

All you have to do is send a text! More on that later.

How do I game these social networks?

The first step is understanding the algorithm these platforms use to determine if your content is shareable or not.

Engagement is king!👑

Get followers to:

  • Like
  • Comment
  • Follow
  • Click on links

If people engage with your content, that’s a sign to these social networks that you’re making good conversation and will label your content as shareable with their network. Only then will networks like Instagram and Facebook give your content reach.

How can SMS Text Message Marketing Increase Social Media Engagement?

Unlike email marketing, SMS marketing is more conversational than email because – let’s face it… people open and respond to their text messages faster than they do their emails.

Here is a visual representation of how SMS can supercharge your social media marketing ->

The foundation of your SMS strategy should include growing your SMS list with your current social channels so that you can incentivise your list to engage your social channels. You’re essentially allowing your marketing to play off each other and grow together.

Remember this when implementing your SMS strategy. Create SMS campaigns that ask your audience to engage with your social media content for an incentive. Pick something of value for your contacts. In this article Gary V. demonstrates this concept by driving engagement to his twitter while promoting his podcast.

Another strategy you can deploy is incentivizing user generated content with branded hashtags or links to your own content. Word of mouth can be a great method to go viral. Why not let your super-fans and followers on your SMS list do the promoting for you? In this article you can read about this strategy and more.

At the end of the day, both channels can be used to grow the other and increase your overall effectiveness.

TL;DR

  • Engagement is Key to Social Media Success
  • You can use SMS to increase engagement
  • Create a growth loop using both SMS and social media
Matt Morfopoulos

Author Matt Morfopoulos

A passionate and curious Growth Marketer 🚀 Linkedin | Twitter | Facebook

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