It’s go time!
Your marketing campaigns have been kicking butt and taking names… literally. With your new list of fresh leads, now you now have all that you need to close those deals and sell.
So how do you optimizing your followup for optimal success and efficiency?
Here’s how to get started👇
Segment your leads
Customers are as unique as the products and services you provide. That’s why you need to be purposeful when reaching out to them by understanding which products and services they’re interested in as well as their readiness to buy.
For example: If a lead just signed up for your text opt-in campaign, then they are probably not as ready to buy as someone who filled out a contact me form. They are at different stages of the sales funnel and you should tailor your messaging accordingly.
Sending the right message at the right time is more effective than blasting a generic follow up message to all of your leads.
Follow up Strategies
Once you organize your leads into segments, it’s time to start thinking about optimizing your lead follow-up to make generate more sales.
The following tactics are essential best practices to follow, no matter which industry you’re in.
We’ve heard it a million times in business journals and magazines, customers have smaller attention spans, and expect on-demand service when they want it.
With that in mind, following up with a welcome or thank you message, when leads leave their contact information is a great way to start building a relationship with your potential customer.
If you’re strapped for time you can automate your welcome message so that you can focus more on talking to your lead than worrying about following up.
Personalize Your Message
Personalize your messages by including your lead’s first name, the products or services they’re interested, and any relevant information based on web pages they’ve visited. Rule of thumbs, don’t send the same boilerplate messages to your leads.
Follow-up on the follow-up
It’s not enough to send one message and wait for a response. If your customers are anything like you, they’re busy, strapped for time, and usually forget that you messaged them in the first place.
Creating a follow-up schedule is the key to optimizing your sales close rate.
A common approach is:
- Send a welcome message
[Wait 1 day]
- Send first follow up message
[Wait 3 days]
- Send second follow up message
[Wait 5 days]
- Send third follow up message
Automating Lead follow-up
Following up with your leads is tedious, time-consuming, and can slow down your business if you don’t have people to manage your sales.
Similar to your automated welcome message, you can now automate your lead followup with drip campaigns.
This saves you from having to manually execute your follow-up schedule.